Sep 06

4 Steps to Ensure Your Public Relations Results Work for You

Many professionals would agree that press coverage and media placements are vital to a businesses’ success, but some businesses are struggling to properly promote these results and fully capitalize on these opportunities. It’s time to start maximizing the success of your public relations strategies to propel your business and reputation to the next level. In the digital world we live in, it’s easy to keep your achievements in the public eye longer than ever before. KCD PR has a few simple steps to ensure that your efforts pay off.

Bring home proof: Landing media placements, whether they are print or online, can be difficult, so any positive media hits should be celebrated and stored. It’s important to obtain digital copies of your media wins so that you can easily access them, even once they’ve been buried in the abyss of content published on an organization’s website. It is relatively easy to obtain a PDF file of printed material, but you’ll most likely need to contact the publisher for reprints, or digital files of any video or audio recordings you secure.

Your website is where it’s at: What better place to showcase your wins than on your company website? Your website should be utilized as a platform to display your successes and to position you as a valuable contributor and thought leader in your industry. A great way to maximize coverage and drive traffic to your website is to create a page on your site that acts as a trophy case for all of your business-related achievements. Your page should include an informative snippet about the content, the logo of the organization that published it and a link to the content itself. Including visuals, such as videos and press clippings, will make for an aesthetically pleasing and engaging representation of your accomplishments. A media highlights page will help visitors navigate through your successes while also painting a clear picture of where your expertise lies.

Show and tell time: After you’ve landed a stellar media appearance and have posted it to your website, it’s time to share it with the rest of the world. In today’s digital age, not only are people utilizing various channels of communication, they’re constantly being flooded with content; you want to make sure you are reaching as many of your customers, or potential customers, as possible. How do you go about reaching them? Utilize all the social media platforms that you have a presence on to engage and showcase your success. Show off your PR appearances by sharing pictures, YouTube clips and even PowerPoint presentations. Tell your audience about your appearance by promoting it beforehand and by sharing fun facts and personal takeaways from your appearance afterwards. And don’t stop at social media! Be sure to share your achievements across additional mediums, including your company newsletter, email campaigns and blog posts. By sharing insights about your PR appearances through different channels, you can increase the number of people who view and share your content, while also driving more traffic to your website.

Don’t brag, self-promote: Once you’ve accumulated a number of media hits and speaking opportunities, you have taken a huge step toward establishing yourself as an expert in your industry. It’s important to let people know about your expertise and that you are a knowledgeable resource to be utilized. To help people recognize you for what you are, share thought-provoking, industry-related content on social media. Update your website to display your recent speaking engagements, broadcast appearances and article submissions. When meeting with prospective clients, present them with a PowerPoint slide that showcases past appearances and media successes. Last, provide your customers with relevant and educational content, such as white papers, blogs or YouTube tutorials, through promotions and offers. The most important thing to remember is that it’s not all about you; it’s about what your audience is looking for and what you have to offer in return.

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