Hot Off the Press: How to Effectively Engage in “Newsjacking”
As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current... Read More
Jul
07
Jun
30
3 Questions to Ask Before Creating a Strategic Communications Plan
Public relations is not a magic pill, nor is it a band-aid for ineffective marketing campaigns or broken systems. Rather,... Read More
Jun
23
The PESO Model: Fintech Companies Crushing It
When it comes to driving successful public relations and communication plans, various strategies can be used to produce desirable results.... Read More
Jun
16
3 Keys to a Successful Virtual IPO Roadshow
You’ve spent years developing your product, fine-tuning your messaging, and scaling your business. Between multiple funding rounds, hiring team members,... Read More
Jun
09
Behind the Coin – Environmental Considerations of Bitcoin Mining
Over the past ten years, the development of cryptocurrencies has exploded. Several cryptocurrencies have emerged into mainstream acceptance with the... Read More
May
26
Reimagining Social Media Strategy for the Financial Services Industry
In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably,... Read More
May
19
Want Better PR Results? Involve Your Customers in 5 Steps.
We’ve all been there. You have a FANTASTIC new customer to announce who will really skyrocket your public relations program... Read More
May
12
Cryptocurrency Cements its Legitimacy in the Marketplace
If cryptocurrency played in a movie, it’d star as Ronald Miller in the 80’s romantic comedy classic, Can’t Buy Me... Read More
May
05
Navigating the IPO Quiet Period
Congrats! Your company just completed its initial public offering and is now publicly traded. After spending the past several weeks... Read More
Apr
28
How to Stay Relevant in a Crowded Financial Services Market
In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative... Read More