PR 101 for Tech Disruptors
Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any... Read More
Apr
16
Results from ICO
Back to Bottom Line Blog
May
16
State of Digital Money in Review
For those of you who weren’t at the State of Digital Money event on May 5th, here is a quick... Read More
Feb
08
Decoding Cryptocurrencies: 12 Terms You Need to Know
By now you’ve heard of blockchain and cryptocurrencies, and you’ve watched the values of these unfamiliar assets both peak and... Read More
Jan
25
Add Blockchain to a Name for Branding Buzz?
Just a few years ago we were discussing how the pervasive growth of the technology industry brought about the fast... Read More
Jan
09
Comm Strategy Can Make or Break Your ICO
ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and... Read More
Nov
13
5 Strategies to Successfully Communicate an ICO (Part 2)
Our earlier post detailed key steps to identify your audiences, create differentiated messaging and focus on building and maintaining trust to... Read More
Nov
06
5 Strategies to Successfully Communicate an ICO (Part 1)
According to Coindesk, since the start of 2017 Initial Coin Offerings or “ICO”s have raised over $2.5 billion. So it... Read More