What Is “Trendjacking” And Why Does It Matter?
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the... Read More
Mar
19
Results from Media
Back to Bottom Line Blog
Oct
30
Meet the Cybersecurity Experts Protecting Our Country
Cyberattacks are no longer simply a threat for software manufacturers and tech companies. As technology becomes more and more integrated... Read More
Apr
10
3 Steps to Developing a Thought Leadership Strategy
When developing a coherent brand positioning strategy, thought leadership should be an integral component. By spotlighting company leaders and positioning... Read More
Jan
18
Improving Your Speaking and Presentation Skills
KCD PR President, Kevin Dinino, spoke on two educational panels at the Fall 2017 ACA Conference at the Rancho Bernardo Inn... Read More
Jan
03
KCD PR’s Favorite (Media) Hits of 2017
2018 is finally here. We are ready to rock, roll and start drumming up those top-tier media hits, which drive... Read More
May
03
Wonders & Blunders: Profiting from Loss
Profiting From Loss This week brings new meaning to “profit and loss.” We could be gaining a new app... Read More
Mar
17
Relax, Boss-zilla: Here’s Your Pre-IPO Comms Checklist
The IPO pipeline is back on, baby! Techies were hopeful that Snapchat’s blockbuster IPO would inspire other companies to take the... Read More
Mar
09
Wonders & Blunders: Girl Power
Happy International Women’s Day! This year, things got interesting. Past celebrations of women in the workforce featured soft pink lighting,... Read More
Feb
06
Corporate Responsibility: Give to Get Results
You don’t have to be a nonprofit to do good in the world. More and more businesses are establishing and... Read More
Jan
27
Just the Facts on Alternative Facts
An old acquaintance I had totally forgotten about popped back into my life the other day. His name? Alternative Facts.... Read More