2021 and the Shift from Traditional PR to Integrated Marketing
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year... Read More
Dec
23
Results from Media
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Dec
09
PR and Digital Marketing Trends in 2021: What Can We Expect?
Ah yes, 2020 – the year that started with so much promise. Let’s cast aside the obvious rant on this... Read More
Nov
10
2021 Marketing Planning Reinvented with the PESO Model
As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so... Read More
Oct
28
Social Media Influencers: Are They Still Influential?
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly... Read More
Oct
21
Storytelling Deconstructed: How to Transform an Idea into a Powerful Story
Everybody loves great storytelling. Robert McKee wrote that “leaders use story to author the future.” Being able to tell an... Read More
Oct
07
How to Reinvent Your Crisis Management Plan in 3 Easy Steps
If crisis management were a meme it would look a lot like this: Before 2020, it would appear that crisis... Read More
Sep
22
The Five Podcasts Tech PR Pros Need to be Listening to Right Now
In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to... Read More
Sep
08
The HR of PR – Resume Tips for Communications Job Seekers
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. ... Read More
Aug
18
Top CSR Social Media Trends to Watch in 2020
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends... Read More
Aug
12
In a Post- Pandemic Apocalypse, the Financial Newsroom Continues to Adapt
This post was also published on FinTECHTalents Much like the rest of the world, the media landscape is changing in... Read More