Social Media

How Marketing for the Barbie Movie was a “Dream”

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Top 3 Social Trends for Marketers and PR Pros in 2023

The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok.  The...

Top 3 Tech Tools to Unleash PR Productivity

Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call.   Que the...

5 Signs That Your PR Strategy is a Winner

5 Signs That Your PR Strategy is a Winner

The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...

What are Deepfakes and How Do you Spot Them?

If you’ve been on the web lately you’ve likely come across a deepfake. Some are terrifying, some are amusing, but without a doubt, they are becoming a big topic of discussion. You’re likely wondering what exactly they’re all about, if they’re dangerous, and if so how...

Superbowl 2023 Ads: Which Brands Scored Touchdowns?

Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...

Four Tips for Winning at Podcast PR

Four Tips for Winning at Podcast PR

Podcasting is big, but don’t just take my word for it. According to Edison Research, about 40% of Americans listen to podcasts monthly. That means a whole lot of potential for PR pros to tap into for their clients. However, pair that with the fact that in 2022 there...

PR and Digital Marketing Trends in 2021: What Can We Expect?

PR and Digital Marketing Trends in 2021: What Can We Expect?

Ah yes, 2020 - the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...

2021 Marketing Planning Reinvented with The PESO Model™

As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...

Social Media Influencers: Are They Still Influential?

Social Media Influencers: Are They Still Influential?

“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...

The Five Podcasts Tech PR Pros Need to be Listening to Right Now

The Five Podcasts Tech PR Pros Need to be Listening to Right Now

In the past few years, the popularity of podcasts has steadily surged with over half of Americans having listened to one as of 2019 according to Pew Research Center. With a growing skepticism around traditional media sources and widespread paranoia centered around the...

Top CSR Social Media Trends to Watch in 2020

Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...

Achieving the Best Results on Facebook and Instagram

Achieving the Best Results on Facebook and Instagram

Want better results from your social media marketing? Then it’s time to level up your understanding of each platform to help you grow your business. In this new four-part social media marketing series we dive into some of the top social platforms today and explain how...

CEO Brand Tools that Unlock Opportunity and Demand Results

Many CEOs and other corporate executives believe that their reputation is largely dependent upon the company they represent. The fact is that executives who actively work on promoting their own personal brand can also elevate the public's opinion of their companies. A...

Adapting Your Marketing Strategy During COVID-19

Adapting Your Marketing Strategy During COVID-19

A crisis can either make or break a marketing team’s success. In the wake of COVID-19, many businesses have reduced or cut their marketing budgets completely. However, if you want to thrive, you can not cut marketing out for long. As the world starts to open back up...