Achieve Unicorn PR Status on a Startup Budget
Today’s tech startups and the media landscape share so much in common: low attention span, competition galore and everyone is... Read More
Apr
30
Results from Strategy
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Apr
25
KCD PR Named Top Ranked Financial PR Agency in California
O’Dwyer’s named KCD PR as the top ranked financial public relations agency in California in its 2019 Firm Rankings list.... Read More
Apr
16
PR 101 for Tech Disruptors
Securing a feature story in TechCrunch is the goal of most tech disruptors. However, getting that story – or any... Read More
Mar
19
What Is “Trendjacking” And Why Does It Matter?
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the... Read More
May
16
Accolades and Accomplishments: The Art of Award Strategy
Tips on developing an effective plan to target, win and maximize company awards. “Best Places to Work”, “40 Under 40”... Read More
Apr
24
3 Reasons the Path to Capital Does not Always Equal Success for Startups
The startup landscape is full of big VC names, high valuations and a lot of companies vying for the same... Read More
Apr
17
3 Ways to Engage the Unbanked
According to the most recent FDIC National Survey of Unbanked and Underbanked Households, there are approximately 9 million households in... Read More
Apr
10
3 Steps to Developing a Thought Leadership Strategy
When developing a coherent brand positioning strategy, thought leadership should be an integral component. By spotlighting company leaders and positioning... Read More
Apr
05
Communicating the Value of Enterprise Blockchain Technology
In August 2017, Gartner predicted that blockchain’s business value-add will grow to $176 billion by 2025. There is no doubt... Read More
Mar
13
Integrated Marketing Communications: The Key to Campaign Success
Any communications professional knows that the number of channels for posting, distributing and promoting news have grown exponentially. This abundance... Read More