Strategy

Innovative Financial PR Techniques to Stand Out

In the crowded financial industry, it can be difficult especially for startups to stand out. Even for established brands, it can be hard to set your business apart from the crowd. Additionally, some financial brands have become so recognized that there is a perception...

Does PR Really Work? Of Course, It Does!

Does public relations really work? Well, as a state-of-the-art fintech PR agency – if we do say so, ourselves – yes, PR is very important. In fact, if you aren’t quite sure how to see if your media efforts are measuring up, our team of communications specialists is...

Why the Holidays are Prime Time for your PR Campaign

The holidays usher in a most wonderful time of year - and a most opportune season for public relations. As festive cheer spreads, customers engage more with brands while media appetite grows. This convergence sets the stage for impactful PR campaigns. Here are a few...

How Marketing for the Barbie Movie was a “Dream”

How Marketing for the Barbie Movie was a “Dream”

The billion-dollar success of the Barbie movie was no joke. Not only was it a blockbuster, but it spawned a trend known as “Barbie Summer” that will likely be looked back on for years to come. Pink drinks, pink clothing, and Barbie-inspired events are just a few of...

Demystifying Web3 to Captivate Your Audience

Web3 has revolutionized the internet, transforming how we interact, transact, and communicate online. This iteration of the internet revolves around decentralization and user-centricity. As the ecosystem gains momentum, the demand for well-crafted content on the...

Top 3 Social Trends for Marketers and PR Pros in 2023

The definition of “social trends” is going to vary wildly depending on what demographic of people you’re talking to. Content creators might tell you about which songs have gotten them the most views, and users might tell you about the red flag filter on TikTok.  The...

Is the Press Release Dead?

More than 300,000 press releases were sent out over their wire service last year, according to PR Newswire. But should we really be sending out press releases? Our clients ask about this frequently. The answer depends on the goal of the release.   Are we strictly...

3 Mental Health Tips for PR Pros

May is Mental Health Awareness Month, which was started by the National Alliance of Mental Illness to raise awareness and facilitate conversations surrounding mental health. So, we want to kick it off by discussing some mental health tips for PR professionals. PR pros...

Top 3 Tech Tools to Unleash PR Productivity

Where would we, as public relations professionals, be without technology? Think about it. Back before the internet, companies would publish phonebook-sized directories of journalists. You would then fax them the press release or (dread) give them a call.   Que the...

5 Signs That Your PR Strategy is a Winner

5 Signs That Your PR Strategy is a Winner

The effectiveness of a PR strategy can be hard to track. This is because there is no specific metric that can be used to measure their success. PR efforts are not cheap but done right they can increase your brand awareness and increase sales. You’ll want to make sure...

Superbowl 2023 Ads: Which Brands Scored Touchdowns?

Superbowl ads are a time-honored tradition with which the internet was buzzing about again this year. Over 50 advertisers paid for ads that many threw a flag down at, saying they were lackluster. Noticeably absent were ads from crypto companies (for apparent reasons –...

Tips for Fostering Empathetic Employee Communications

One of the things that organizations learned during the COVID-19 pandemic was the need to put in place a strong, empathetic employee communication strategy. The pandemic took a toll on many people as they struggled with health, personal, and mental health issues. Not...

2023 New Year’s Resolutions for PR Pros

While “New Year, New You” seems great in theory, it is not entirely applicable for a PR Pro. It’s evident that PR strategy is more dynamic now than ever before due big shifts in society, technology, and business. However, while the public relations landscape is...

Innovative Fintech Trends: Looking Forward to 2023

By the numbers, 2022 was not a great fiscal year for the financial technology industry. We’re deep into the freeze of crypto winter with Bitcoin taking a dive from the beginning of the year and hovering around $17,000 for the last few months, and global funding of...

Three Tips for Simplifying Your Brand Message

A group of thirty AP US History students sitting in a classroom are assigned a research project. As expected, one of the students raises his hand to ask, “How long does this need to be?” – to which the teacher responds, “How long is a piece of string?” The students...

2021 Marketing Planning Reinvented with The PESO Model™

As many B2B marketers start to look at 2021 marketing planning and begin the budgeting process, most will do so under significantly different conditions than the year prior. A fundamental part of this evolution is expanding beyond the cookie-cutter framework that we...