ICO’s took the world by storm in 2017, enabling blockchain companies to raise nearly $4 billion last year – and momentum continues to grow. In fact, messaging app Telegram announced just yesterday its plans to launch an ICO.
As more and more companies take to tokens and the ICO market becomes saturated, having an effective communications strategy will become increasingly more important.
Here’s an overview of our top communication tips for ICOs. For more on the topic, check out Part 1 and Part 2 of our recent blog post, “5 Strategies to Communicate Your ICO.”
