Jan 23

How to Improve Your Personal Brand

KCD PR President, Kevin Dinino, recently spoke at the Fall 2017 ACA Conference, where he provided executives in the audience with guidance on improving their presentation skills and personal brands. These tasks pose challenges to executives across the board, but when it comes to those who work within compliance, it can seem daunting.

As a follow up to our post last week on Kevin’s tips for enhancing presentations, this week we’re giving you the inside scoop on how to improve your personal brand.

Personal Branding: Raise Your Professional Profile

Kevin Dinino and Ken Harman, Principal Consultant and Private Equity Specialist at ACA Compliance Group, discussed personal branding as a tool for success.

Key Takeaways for Improving Your Personal Brand

  • Start small. How can you build out your LinkedIn profile to make it more marketable? First, write a relevant, yet catchy headline. Then, create an executive summary that offers a synopsis on what you’re doing and the problems you are working solve.
  • Use Twitter to follow influential media, engage, and share ideas as a benchmark for topics of interest.
  • If you have an internal PR or marketing team, leverage their expertise. Not only do they want to work with you, but they often need content to push out to the media and key stakeholders. They likely have the ideas and relationships you need to help advance your career.
  • Fully utilize the tools you create. Tossing aside collateral created for conferences following an event is a wasted opportunity. Repurpose the content and distribute to your network on LinkedIn or the company blog. Often, PowerPoint presentations can even be re-purposed into webinars through tools such as GoToWebinar.

Remember, these opportunities won’t happen if you can’t be found online. Having an online presence is crucial.

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