KCD PR Wins Gold MarCom Award for Marketing & Communications Excellence
San Diego PR & Marketing Agency Specializes in Counsel to Professional and Financial Services Firms
KCD Public Relations Inc. (“KCD PR”), a boutique public relations and marketing firm, announced today that it has been presented with a Gold Award in the 2013 MarCom Awards competition for its work with Capstone Affluent Strategies, an Irvine, Calif.-based wealth management and investment banking firm. The agency’s entry centered on the team’s effort to successfully launch and position the newly formed Capstone as a reputable brand in the financial services industry, which MarCom judges deemed “to exceed the high standards of the industry norm.”
There were over 6,500 entries from throughout the United States, Canada and several other countries in this year’s competition.
“As a rapidly growing agency in the San Diego market, it’s a great feeling to have our team recognized for their outstanding work,” said KCD PR President Kevin Dinino. “Launching and communicating a new brand within financial services is no small task – our team did a tremendous job on execution, showcasing our client’s vision to the marketplace.”
As part of their work, the KCD PR team developed several key communication platforms for Capstone, including brand messaging, a website presence and press kit materials to provide audiences with a clear and consistent overview of the company. KCD PR also worked to generate buzz about the new firm among the financial advisory community by securing media exposure in almost a dozen Southern California, national and trade publications, including The Wall Street Journal, Financial Advisor Magazine, Investment News and The Orange County Register.
The MarCom Awards are administered and judged by the Association of Marketing and Communication Professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. Winners were selected from over 200 categories in seven forms of media and communication efforts- marketing, publications, marketing/promotion, public service/pro bono, creativity and electronic/interactive.
About MarCom Awards
MarCom Awards is an international creative competition that recognizes outstanding achievement by marketing and communication professionals. Entries come from corporate marketing ad communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. The competition has grown to perhaps the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies. The competition is so well respected in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.
About KCD Public Relations Inc.
KCD Public Relations (KCD PR) is a San Diego-based independently owned and operated public relations firm providing strategic public relations, marketing, and social media services to clients in the financial and professional services industries. The firm’s mission is to assist clients with creating a vision and visibility for their organization through messaging development, marketing material creation, media relations, social media marketing strategy and more. KCD PR offers an important and cost-effective strategy to develop brand recognition, increase client loyalty and leverage the media to communicate a firm’s value proposition. Through the development of close relationships with clients, KCD PR transforms their ideas into results. For more information, please visit www.kcdpr.com.