San Diego public relations firm recognized for outstanding media relations efforts spanning from Illinois to California.
San Diego — KCD PR, a San Diego-based public relations and inbound marketing firm, announced today that it has been awarded a 2014 International Association of Business Communicators (IABC) Pacific Plains Silver Quill Award of Excellence for its media relations campaign on behalf of its client The Advisor Center. The firm’s efforts were also awarded the prestigious ‘Best of Show’ honor for the Pacific Plains Region, which recognizes outstanding media relations efforts within 19 chapters of IABC which spans states from Illinois to California.
“The judges recognized KCD PR’s thoughtful approach to the client’s challenges and how they applied sound public and media relations approaches to meet those challenges,” said Paul Omodt, IABC Pacific Plains Silver Quill co-chair. “Their work represents the best in our region this year.”
The IABC Silver Quill awards program recognizes public relations work that exceeds expectations, demonstrates outstanding creativity and furthers organizational goals. In 2014, the Pacific Plains Region received 57 entries, of which 13 media relations campaigns received honors across its region.
“I am thrilled to see KCD PR recognized for such a prestigious award in a category home to many great competitors,” said Kevin Dinino, president of KCD PR. “Congrats to our account team on being acknowledged for their exceptional craftsmanship and implementation of an impactful media relations program.”
KCD PR’s media relations program for The Advisor Center, a web-based community empowering financial advisors to explore and compare new professional opportunities anonymously, focused on helping the relatively new company gain brand awareness and thought leadership in the competitive arena of financial advisor recruitment. KCD PR believed media exposure would promote the firm’s recruitment model and CEO Tom Daley’s industry expertise, thus helping the platform gain recognition across the industry.
KCD PR successes included:
- Securing three key media profile stories on The Advisor Center, including a cover story for Research Magazine.
- Fostering four opportunities for Daley to contribute his thoughts on key industry trends in media discussions, including publications such as and Financial Planning.
- Placing 11 bylined articles by Daley, in publications including The Wall Street Journal, ThinkAdvisor and
“KCD PR has been a trusted partner of ours for more than two years and has played a tremendous role in increasing national awareness of The Advisor Center,” said Theresa Gralinski, director of marketing at The Advisor Center. “We were very pleased to see the KCD PR team was recognized for their success.”
Nominations for the Silver Quill Award of Excellence require an extensive, written case study as well as a sample of the results achieved so judges can accurately assess the proposed solution and the outcome of the program.
About KCD Public Relations Inc.
KCD Public Relations Inc. (KCD PR) is a San Diego-based public relations and marketing agency that delivers award-winning strategic public relations, marketing communications and social media campaigns and counsel to financial services and B-to-B companies. Our mission is to create and communicate a brand’s vision through highly visible campaigns focused on messaging development, marketing material creation, media relations, social media marketing and more. For more information on our stellar client results and case studies, please visit www.kcdpr.com.
