In order to generate awareness of the AIG Advisor Group brand, KCD PR implemented a broad communications strategy that included public relations campaigns, targeted media relations, a thought leadership platform, and content creation. KCD PR’s strategy was designed to position AIG Advisor Group as a thought leader on the future of financial advice and a leading destination for independent-minded financial advisors. To achieve that goal, we targeted audiences that included prospective advisors, current advisors, decision makers in the financial community, and key centers of influence.
KCD PR worked directly with AIG Advisor Group executives to develop a formal timeline for strategic company announcements and establish company messaging and key spokespeople.
We then built a platform of relevant topics to discuss with media and centers of influence and leveraged our relationships with top-tier national business and industry media to secure placements in publications relevant to AIG Advisor Group’s target audiences.