Supporting a VC fund raise.
Brain Corp, a Qualcomm Ventures-funded robotics company based in San Diego, was seeking brand visibility to support several new product launches and a 2017 funding round. Specifically, Brain Corp wanted to be recognized as the company that builds artificial brains for robots and self-driving vehicles, not as a company that builds robots. Brain Corp asked KCD PR to quickly advance that message to key technology and business reporters prior to the company’s announcement of its partnership with a national retailer.
Grabbing the attention of technology reporters that cover major companies like iRobot and Google was a difficult task and required a strategic plan that could be quickly implemented. The goal was to secure face-to-face informal meetings with as many reporters as possible. This would give the reporters an opportunity to learn about a company at the forefront of developing a vision-based artificial intelligence solution, an artificial brain that provides autonomous navigation for self-driving vehicles. It would also give Brain Corp the opportunity to build independent relationships with reporters and better understand how stories are put together.
Reporters from Bloomberg, BuzzFeed, Forbes, and Inc. Magazine found the story angles compelling enough to meet in person with Brain Corp to talk about the company, its artificial brain, and the future of the robotics industry. We also conducted a phone interview with Fortune magazine.
Just two weeks after the media tour, Inc. Magazine, with an audience reach of 15.8 million, published a landmark article on Brain Corp, firmly positioning the company at the forefront of artificial brain research and development.
“The KCD PR team was spot-on in what they promised with the media tour. To be able to get on a plane, fly to a city, and meet with as many reporters as we did in one day was phenomenal. It will certainly help us tell the great Brain Corp story and advance our key message for weeks and months to come.”
– Phil Duffy, Vice President of Marketing, Brain Corp