Shining light on a global fintech conference.

The Challenge

Finovate puts on six conferences each year showcasing the next generation of technology impacting banking and financial services, through unique demos and panel discussions. The organizers of Finovate, which originated in the U.S., came to KCD PR with the task of enticing media to cover and attend the FinovateAsia conference which was taking place in Hong Kong.

The Solution

Finovate Event

Securing media to attend FinovateAsia was particularly challenging with our California and New York based team conversing to media in Hong Kong. We were able to leverage KCD PR’s deep media bench and target a very specific group of reporters that would likely be interested in covering the event. We went to work putting together a list of Hong Kong based, English speaking, fintech reporters and began outreach.

The Results

KCD PR secured reporters from top tier publications, including TechCrunch, the Financial Times, Hong Kong Economic Times and the South China Morning Post to attend and cover the conference. Coverage from the event and Hong Kong Fintech Week as a whole was also featured in CNBC, Bloomberg, Crypto Insider and Global Times. Our work and outreach not only helped FinovateAsia gain visibility, but assisted in the Finovate franchise becoming known as a top global fintech conference.

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