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The Challenge

As a newcomer to the industry, The Advisor Center contacted KCD PR in an effort to secure media opportunities and raise national awareness of the brand. The Advisor Center’s leadership team believed that media exposure would promote the company’s game-changing recruitment model and CEO Tom Daley’s industry expertise, and help the platform gain recognition.

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“At The Advisor Center, we are constantly talking to our customers about the importance of having a personal brand. KCD PR’s Ready to Launch solution helps to not only develop a brand, but also effectively communicate its value to the marketplace. Being able to refer our customers to this solution has been a great value add for us.”

— Theresa Gralinski, Marketing Director, The Advisor Center

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The following campaign went on to win the 2014 Silver Quill “Best of Show” Award by the LABC Pacific Plains Region-a prestigious recognition that highlights exemplary work among business communicators across the country.