Strategic communications for human/digital banking strategy.
Originally a traditional, Pacific-Northwest bank, Umpqua Bank was quickly expanding into new markets. The client needed a PR firm with specific tech and fintech expertise to oversee and lead their expansion into new markets and regions. Umpqua was not only expanding its services but also expanding down the West Coast as well, into markets it had yet to touch. The client needed increased overall visibility to both potential clients and talent as it planned to quickly grow from a regional to corporate bank.
KCD PR quickly identified Umpqua’s communications and business goals and created a strategic plan for Umpqua’s expansion and upcoming launch announcements. As Umpqua was entering new markets and introducing new innovations, KCD worked to increase Umpqua’s visibility and more importantly credibility in these sectors. This was done by submitting and securing Umpqua both speaking opportunities and awards in the banking, technology and fintech industries. KCD took Umpqua’s unique background and new banking technologies, and molded a story that was attractive to reporters and put Umpqua at the forefront of the ‘Human-Digital’ banking trend.
After introducing Umpqua to key reporters and gaining credibility through executing Umpqua’s strategic plan, KCD secured a broad array of media coverage from top-tier outlets such as Forbes, Bank Innovation, American Banker, The Financial Brand and Digiday.
KCD took the lead on attracting buzz around Umpqua’s multiple new technology and application announcements, and created new content and materials to promote Umpqua’s new brand and modern business model. Enough interest was secured to send Umpqua executives on a New York media tour and meet with The New York Times, American Banker, Bloomberg, CNBC Power Lunch, Money, Bank Innovation and Reuters in person to discuss their new technology tool launch.