In our modern, digitized world, various tools and systems are becoming integrated into our lives every day that were once only seen as science fiction or light-years away. While Hollywood might have tried to paint a different (and much scarier) picture in the past,...
Much of the aim of public relations firms is to inform clients, reporters, and ultimately readers, of incoming updates, news, and trends. One impactful way to do this is by utilizing a backend—more notably, Google Analytics. Historically, press relations has measured...
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the business do this by following current events, anticipating upcoming trends and seamlessly working their clients into the current news cycle. This is what we call...
It’s a new year, happy 2017 everyone! If you aren’t already calculating ROI for your marketing and PR strategies, today’s a good time to start. According to Investopedia, the definition of return on investment (ROI) is a performance measure used to...
Have you ever taken a look at your website data? Bounce rates, percentages of sessions, outbound links and average time spent during a session are all but a few indicators that content marketers should focus on when analyzing content. (Image via houseofthemes.com)...