What Is “Trendjacking” And Why Does It Matter?
As public relations professionals, it’s our job to stay up to date on the latest news. The best in the... Read More
Mar
19
Jan
02
What Do PR and Marketing REALLY Cost? How to Calculate ROI
It’s a new year, happy 2017 everyone! If you aren’t already calculating ROI for your marketing and PR strategies, today’s... Read More
Oct
13
How To: Use Analytics to Optimize Your Content Marketing Strategy
Have you ever taken a look at your website data? Bounce rates, percentages of sessions, outbound links and average time... Read More
Jun
09
Measuring Financial Advisors’ Social Media Outreach: A Review of Brightscope’s Top 100 Most Social Financial Advisors
In case you haven’t noticed – or no matter how hard you don’t want it to be true –... Read More
Aug
01
The Value of Google Analytics
The majority of companies rely heavily upon their websites to represent their brand, spread their messages, and present information. Measuring... Read More