As a business grows, so does its need for expertise in various functions. A CEO makes strategic decisions about filling specific roles, usually in a particular order such as operations, finance, technology, and human resources. At some point, there is a requirement...
While many PR and marketing professionals love to hate the forced pleasantries involved with networking events, the reality is that in-person networking is one of the most important aspects of growing one’s career and business. In addition to making new connections,...
The Coronavirus pandemic has impacted virtually every sector in the U.S. economy in one way or another. Some sectors, such as the retail, food, transportation and lodging industries have taken heavy losses as a result of this virus. But other subsectors have largely...
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...
Ah yes, 2020 – the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...