The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....
In the past year since the COVID-19 pandemic started, major gaps in the financial industry have been exposed. Most notably, how financial institutions connect, engage, and communicate with customers online via their social media strategy. Before the pandemic, banks...
In today’s crowded marketplace it can feel like a daunting task to stay relevant and stand out. By being creative and focusing energy on the factors that resonate the most with your target audience, you can establish a solid market presence for your brand that...
In early March 2020, as the stock market plummeted and businesses shut down at an alarming rate, financial startup Robinhood welcomed in a new crop of young investors eager to bet big on a shaky stock market. Following Warren Buffet’s sage investing advice to “buy low...
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...