by Jean Natalina | Feb 16, 2022 | Uncategorized
Valentine’s Day was just a few short days ago, and love is still in the air. For PR professionals building and developing relationships with journalists is one of the most crucial parts of the job. It’s a symbiotic bond, one that requires a lot of give and take, not...
by KCD PR Editorial Staff | Jan 26, 2022 | Uncategorized
Editorial calendars used to be a cornerstone for public relations professionals. Public relations professionals used to spend much of each December and early January tracking down editorial calendars for coveted publications. However, editorial calendars are in...
by KCD PR Editorial Staff | Nov 24, 2021 | Uncategorized
The finance and banking world is chock full of amazing experts and journalists, many of which we get to work with at KCD PR on daily basis. Over the years, we’ve developed relationships with reporters who inspire us, make us laugh with their witty Tweets, and make us...
by KCD PR Editorial Staff | Nov 16, 2021 | Uncategorized
Every public relations associate dreams about having their client featured in The New York Times. However, as a former reporter for niche and local publications, I can assure you that so-called “second-tier” media can often be just as useful, if not better, than...
by KCD PR Editorial Staff | Oct 13, 2021 | Uncategorized
It’s late in the afternoon and you get the call you’ve been waiting for – a journalist from the New York Times wants to interview a company spokesperson for an upcoming article they are working on right now. The only problem now is that your CEO is not an expert on...