Unlike the NFL, there is no RedZone for reporters to immediately switch to when your fresh, exciting company announcement is made. Journalists are more than likely juggling multiple priorities, beats, and assignments, and don’t have the ability to drop what they are...
In what may seem like a surprising move to the average consumer, Forbes recently announced its plans to go public via a merger with a publicly-traded special-purpose acquisition company (SPAC), Magnum Opus Acquisition. The deal – expected to be valued at $630 million...
The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....