Every public relations associate dreams about having their client featured in The New York Times. However, as a former reporter for niche and local publications, I can assure you that so-called “second-tier” media can often be just as useful, if not better, than...
It’s late in the afternoon and you get the call you’ve been waiting for – a journalist from the New York Times wants to interview a company spokesperson for an upcoming article they are working on right now. The only problem now is that your CEO is not an expert on...
Unlike the NFL, there is no RedZone for reporters to immediately switch to when your fresh, exciting company announcement is made. Journalists are more than likely juggling multiple priorities, beats, and assignments, and don’t have the ability to drop what they are...
The crème de la crème of business journalism – The Wall Street Journal, The New York Times, The Financial Times – is on most companies’ dream list of publications. It’s an honor to be quoted, featured, or even mentioned in these coveted outlets, but it’s also some of...
Whether you are an early or late-stage startup, the moments of securing additional funding are monumental. According to recent data from Crunchbase, global venture capital funding in the first half of 2021 saw more than $288 billion invested worldwide. Crunchbase also...