Public Relations is an area of practice that is consistently evolving. Long gone are the days of spending hours on the phone pitching print newspapers, mandatory office hours, and traveling across the country for a thirty-minute new business pitch. The world is...
Even despite COVID-19 making awards ceremonies go virtual, awards are increasingly a viable way for companies to get noticed in a big way. Award winners are no longer just celebrated during one night of the year in person or in one print edition of a publication. Now,...
Public Relations is fundamentally a relationship business. Collaboration is the name of the game whether it’s with media, client contacts, internal teams, and in some cases, PR teams from other agencies. KCD PR has a history of seamlessly integrating with other firms...
Valentine’s Day was just a few short days ago, and love is still in the air. For PR professionals building and developing relationships with journalists is one of the most crucial parts of the job. It’s a symbiotic bond, one that requires a lot of give and take, not...
Editorial calendars used to be a cornerstone for public relations professionals. Public relations professionals used to spend much of each December and early January tracking down editorial calendars for coveted publications. However, editorial calendars are in...