In early March 2020, as the stock market plummeted and businesses shut down at an alarming rate, financial startup Robinhood welcomed in a new crop of young investors eager to bet big on a shaky stock market. Following Warren Buffet’s sage investing advice to “buy low...
If there was one word to describe the year that was 2020, that word would be “adjustment.” The past year proved to be one that would be forever remembered as a time where brands, agencies and the media industry as a whole had to adapt to a “new normal” and abandon the...
If you’re a fresh communications graduate, having a degree, people skills, and digital savvy is the bare minimum to win in the new marketing and PR environment. In other words, it’s not enough. As the classic action flick, Top Gun taught us, going up against the best...
Ah yes, 2020 – the year that started with so much promise. Let’s cast aside the obvious rant on this year’s main event of COVID-19 putting a damper on some of our best PR plans. What did happen, however, was a digital transformation shift paired with a shrinking...
A group of thirty AP US History students sitting in a classroom are assigned a research project. As expected, one of the students raises his hand to ask, “How long does this need to be?” – to which the teacher responds, “How long is a piece of string?” The students...