If you’re a fresh communications graduate, having a degree, people skills, and digital savvy is the bare minimum to win in the new marketing and PR environment. In other words, it’s not enough. As the classic action flick, Top Gun taught us, going up against the best...
“Hey, Guys! Welcome to my channel article” – This casual greeting, typical of social media influencers, was once a friendly introduction welcomed by social media followers, but today, it’s criticized for its lack of authenticity. The reality of the influencer space is...
Organizations who are good corporate citizens will benefit greatly from highlighting their Corporate Social Responsibility or CSR social media trends efforts via social media. In 2020, the good (or bad) actions businesses take in their communities is under a...
Those #TopInfluencers on Forbes’ new list have really nailed the whole social networking thing. You’ve checked out their content — it’s very good — and you can see why they’ve amassed more than 250 million followers. But the...
Are you struggling for ways to boost your content’s visibility? LinkedIn’s Publisher is a powerful tool to tap into if you haven’t already. This brand-building tool ensures that your published posts will reach not only your LinkedIn connections, but...