A social media content calendar is essential to any social media strategy. Planning and scheduling content saves time and helps reduce the chance of errors or over posting. In addition, having a social media content calendar ensures you maintain business continuity....
The evolving social media landscape has forever changed marketing. What was once a “nice to have” digital footprint for your business has become a critical channel for reaching targeted audiences and opening up a two-way channel of communication. Every...
The finance and banking world is chock full of amazing experts and journalists, many of which we get to work with at KCD PR on daily basis. Over the years, we’ve developed relationships with reporters who inspire us, make us laugh with their witty Tweets, and make us...
The rules of social media engagement as you know them, are dead. In a year’s time—which may have felt like a decade, given the circumstances—we’ve been introduced to two new platforms (Tik Tok and Clubhouse) while the likes of Twitter, Instagram, and Facebook have...
The endless pit that is social media truly has something for everyone. Gen Z has TikTok, your grandma has Facebook, picture-perfect parasocial #influencers have Instagram – and then there’s Twitter – the holy grail of journalist updates, rants, raves, and requests....