As public relations professionals, it’s our job to stay up to date on hot news topics by regularly following current trends and events so we can seamlessly position clients to become a part of the conversation. This tactic is known in the industry as “newsjacking.”...
Given our current economy and the uncertainty of the looming pandemic, it’s a difficult time for getting hired in PR. Jessamyn Katz, president of the San Francisco office of Heyman Associates, a communications and marketing recruiter says the job market “is going to...
Each new generation makes its mark on language, and it seems my generation has changed the way people communicate in unforeseen ways. Enter: emojis. These fun graphics have been around for nearly two decades, but have been gaining steam and popularity of late. In...
Let’s paint a picture. You just finished your magnum opus of a blog. It has the perfect word count, compelling content backed up by hours upon hours of research and you’ve optimized it to a pulp. It’s gone through five levels of revisions all the way up to the CEO. In...
If you’ve paid attention at all to recent events lately, you know that people are not exactly in love with Facebook at the moment. Recent news reports have uncovered that the social media giant conducted a “massive psychological experiment” in 2012 on nearly 700,000...